It's the thousands of little decisions that make Olivari Olive Oil special. So we took a year to celebrate the little things.
We created a series of programs, allowing us to release one new piece of content each day through social media. From an audio cookbook, to little songs, to unknown holidays, to little kitchen innovations; it was 365 pieces of unique content. The New York Times seemed to think it was pretty special. ---
One of my favorite programs from the campaign was this one. Everyone knows the major holidays, but we took the opportunity to celebrate the lesser-known ones. And yes, these are all real holidays. We looked them up.