An ancient evil awakens.
At Agency 215, we launched Halo 4 by trying something different. Instead of focusing the campaign on the hero, we told the story of the dangerous new villain gamers would be fighting against. On a single day, we disrupted technology around the world to deliver an ominous message: An Ancient Evil Awakens.
(Taking over digital billboards)
(Interupting both the digital screens at a live soccer match and glitching the match for fans at home watching on Univision)