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Google Fi

Project Fi

A new way to say "Hello."

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Google wanted to create a wireless service with faster connections, more coverage and fairer, more transparent pricing.

Case Study Video

While at B-Reel, we collaborated with Google over eighteen months to help create the product, brand assets, launch strategy and all of the marketing materials, including a launch film, a behind the scenes featurette and a hidden Easter egg that got people buzzing.

Brand Film

Sim-card Package Design

Sim-card Package Design

Easter Egg

Easter Egg

“A great idea and well implemented”
- Forbes

“Now you can Google a phone call”
- New York Times